To begin with, we view the wide exposure and adoption of our product as an advantage, because attackers tend to avoid those who protect themselves. We would face this problem with great pleasure. In this case the ring itself will act like a factor of prevention. 
We have all seen those signs "Protected by such and such" or  "Beware of dog". Moreover, it would be quite challenging to have your Nimb Ring removed in under three seconds, the time you need to keep pressing the button and sending out an alert. Furthermore, we are building a platform that will allow other smart devices to be connected so it will be hard to identify which is the device that has been used to send an alert.